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5 Reasons Why You Should Make Southern Grace your Wholesale Supplier!

by Aubrey Underwood


Owning a boutique is an amazing accomplishment. We at southern grace know it is no easy feat to start and grow a business. 

With that in mind, we have built a wholesale shopping experience like no other for our clients. To make acquiring on-trend southern

clothing easy and cost-effective and the best option for your boutique. 

1. A Variety Of Styles 

We at Southern Grace offer a variety of styles. We carry five brands under our name. Within those brands, we have a variety of options

 to suit the needs of your customers. At Southern Grace, we believe the south is a way of life not, just a location on a map. We've made 

it so, our brand reflects the southern values, stories, and hearts of the people who wear our designs. We keep this in mind when 

designing so we can offer something to the casually preferred to the mom on the go or for those nights out on the town. We put a lot

 into our designs down to the style and thread, ensuring women feel their best when dressed in southern grace. 

2. Low Prices 

We offer your boutique the opportunity to buy jewelry, apparel, and gift items at cost. We run weekly sales. Some of these sale items 

can help to triple your profit at the time of sale. We run comment sold deals twice a week with a live sales representative to help you 

better understand the feel, quality, and sizing. Ensuring you get what is right for your boutique at the right price.

3. Easy to Reach 

We have multiple ways to shop with us. We offer virtual shopping experiences with a real sales representative. Who will take the time to sit 

down and talk to you about the products? We also offer in-store private showings if you are the type of person who likes to feel and hold 

items before buying. We have a Facebook community where we are always ready to answer any questions or address any concerns. You 

can also shop with us online on a laptop or through your phone on our app. We have a team of people ready to help you at any stage. 

4.We Offer Choices

For each of our products, we try to offer choices to help fit your customer's needs. If you love a pair of earrings but, you know your 

customers are not too big on a particular color. Rest assured we offer the same pair of earrings in a variety of color options ensuring 

you get exactly what you need for your boutique. 

5. Sizing Selection 

At Southern Grace, We provide every woman a way to share her heart and feel her best by offering high-quality apparel and accessories.

We offer true sizing with modern comfort. Our designs keep comfort in mind. When shopping with us we offer digital sizing charts, or we

have a sales representative ready to help you navigate when sizing buying. We also offer open packs so you only need to buy what works

for your boutique. Helping you avoid leftover stock once the season is finished. 

Missed Us At The Magic Pop-Up Show?

by Aubrey Underwood

Missed us at the Magic Pop-up show in Orlando? Don’t worry we have exclusive behind-the-scenes footage of our booth at the tradeshow. Come with us and we will show you what set-up and takedown looks like. We will show you a few of what our favorites are. You'll be able to see how the outfit moves and looks on a person. Not to mention you’ll be able to peak at our full spring and summer line for 2021. 

If you would like to join us in person we have a few upcoming Dallas Markets we would love to see you all at. The schedule is below. 

Upcoming Market Schedule

Dallas Apparel (March 23-26, 2021) at Dallas World Trade Center - Booth #12-2600

Dallas Apparel (June 15-18, 2021) at Dallas World Trade Center - Booth #12-2600

Dallas Gift (June 23-29, 2021) at Dallas World Trade Center - Booth #12-4300

WESA Show (August 26-29, 2021) at Dallas World Trade Center - Showroom 14-#14608

DIY Office Enhancements for Millenials | Southern Fashion Brand Office

by Aubrey Underwood

DIY Office Enhancements for Millenials | 

Southern Fashion Brand Office

Welcome to the new world of Stylish warehouses and workspaces purposefully built to improve product storage & productivity. 

By choosing to invest the time and effort into flipping a warehouse for businesses like ourselves at southern grace. We have the 

comfort of a modern space with convenient amenities and service flexibility.

Here at Southern Grace, we have access to all the needs of a working traditional business space. Wifi, conference rooms, 

stocked kitchens, personal offices and open work desks for our employees. Not to mention having the added benefit of 

having all our products stored in the same building. With access to our stored product, we can improve our cost of products

 for our customers. We can also cut down on communication errors between departments. Having the ability to build and 

customize our workspace has led to a more comfortable work environment for our employees and for our visiting customers.

By having one building we have increased communication between departments. Helping to increase helpful insights between

departments and build a stronger work community between employees.

We have been able to create a comfortable working environment for our employees and a pleasant atmosphere for

visiting customers. We have taken and filled many of our spaces with plush couches. We have been able to grow into

 our space versus outgrowing a traditional office building. With our business rapidly evolving we have been able to 

add an in-house shopping boutique for our customers. We have an in-house studio and a fully functioning live room for

 Facebook lives. Plus a jewelry design center and customer service help center. All sitting comfortably under the same

 roof. We have been able to add what we need to flourish as a company all while creating a personalized designer space.

Take Us With You

by Aubrey Underwood

We are so pleased to announce that we have launched our new app. We have made it easier and faster for our customers to shop with us. Our app is available and can be found by searching Southern Grace Wholesale in the Google Play Store or the Apple App Store. Once you download it you will be able to login with your account.

Our new app is so very exciting because our customers can now adjust and add items to their cart from their phone! We know many of our customers are boss babes on the go and, this new flexibility will give users faster and easier access to their account more than ever before.

5 Songs to Get You Excited for Valentine's Day, Picked by Jackie


These are some of my all-time favorite love songs, songs that make me think of love, or just put me in a generally happy mood! Check out this not-so-infinite playlist and let me know some of your favorite love songs too!

1. Remedy, Adele

This song holds such a special place in my heart. My first dance with my husband at our wedding was to Remedy and (after watching our wedding video over and over I can confirm) there was not a dry eye in the whole venue. What makes this song special to me is that not only did my husband pick it out, but he also explained why with such a thoughtful reason. He said that no matter what, that he would always be there to protect me and provide remedy. *Swoons*

2. Call Me Al, Paul Simon

I know, I know. How can I go from Adele to this crazy tune? Truth be told, this is one of my favorite songs to jam to (plus Africa by Toto but that won't be on this blog). This isn't necessarily a "love song" but it has a funky beat and you can't beat Chevy Chase in the music video. This is just a fun, quirky song that makes me want to sing in my car with the windows down.

3. Shallow, Bradley Cooper & Lady Gaga

Wow. Just wow. I saw A Star is Born in theaters and from the first time I heard this original song, I couldn't keep the tears in. This is such a powerful song with a deep understanding of having someone be there for you. The live version of the two of them together *literally* made my jaw drop. I think that this was a well deserved Oscar win!

4. Don't Want to Miss a Thing, Aerosmith

Funny story, but when I was maybe about 8 or so years old, I was in a dance recital and it was video taped. Much to my family's annoyance, after we recieved the tape post-show, it was the ONLY thing I wanted to watch. Long story short, there was an experienced semi-professional dancer that did a solo to this song and I remember trying to learn the choreography thinking I could dance like her one day (spoiler alert, I can't).

5. Love on Top, Beyonce

How can you not bop along to this gem of a song? This is a feel-good, get your foot tapping, finger-snapping jam. This has an old school influence that I love, and can we talk about the 857 key changes in this song?! Beyonce is a true talent and one of my favorite artists of all time. Anyone else remember when she performed this live and announced that she was pregnant with her first child? Goosebumps!

To say my music taste is all over the board would be an understatement. Hopefully I have introduced you to some new music or helped you rediscover some classics. Add these to your playlist to have a smile worthy moment in your day! Check out our Valentine's Day Vlog to learn a little more about us!

How to Set (and Keep!) NYE Resolutions


Well, that time of year has hit us again! The pressure to pick (and stick to) a goal for the entire year is mounting, and it seems next to impossible. Lucky for you, I have some tips that have helped me get on track and allow me to set and reach my annual resolutions! Here are some tips that I like to use when setting my own goals.

1. Set Realistic Goals

If you set unrealistic goals for yourself, you are only going to be disappointed. You should instead set an achievable goal, and then move to another once you hit it! If I tell myself that my resolution is to have a clean house every night before I go to bed, I will constantly be exhausted by cleaning every day (because let's be real, mess happens every day!). Rather than be disappointed that I am not reaching my goal each night, I should set a more manageable goal of saying I will clean ONE room entirely before bed. This way I can celebrate achieving my goals and reward myself for a job well done, rather than be upset by not hitting goals.

2. Get Proper Tools

Whether it's a planner, work out gear, a meal planning guide, or any other tools to help you achieve goals, it is so important that you set yourself up for success. If you don't have the necessary tools to help you in your journey to achieving your resolutions, you can imagine how much harder it will be on you to meet them. Set yourself up with a budget and buy/source out any tools or items you may need. You will thank yourself later!

3. Celebrate Achievement

Go ahead, you deserve it! However you choose to reward yourself, make sure that you are doing so often. Who doesn't like a little positive reinforcement?! If you don't want to worry about rewarding yourself, have a friend monitor your goals and have them surprise you once you have completed them. You have set these goals with the intentions of bettering yourself, and along the way, you deserve to be treated for a job well done!

4. Commit Time to Your Goals

Just like the proper tools, if you do not set aside the time to work on your resolutions, they may as well not have been made. Waking up earlier to make coffee rather than going through the drive through for example, can lend more time into your schedule to work on other projects, goals, or tasks. After you have set the time aside, once you have surpassed your goals you can then reallocate that time to work on something new. Maybe a new hobby, or taking extra time to set/crush another goal!

5. Hold Yourself Accountable

Just as you would another friend, you need to make sure that you are keeping yourself on track. I'm not for sending yourself on a guilt trip, but you set these goals for a reason. You should be able to stick to them and know *why* it is so important to realize your objective. Don't feel sorry that you may have missed a day with your new resolution, but rather set yourself back on the right track and have the strength to keep going! We are not judged for our missteps, but rather, but the steps we didn't take!

I hope that this helps you in your planning/execution of your new resolutions for 2020. As we enter a new decade, let's work on being our best selves, however we choose to make that happen!

Love, Jackie

Christmas Lights Even The Grinch Would Marvel At


See the best Christmas light displays that DFW has to offer - check out these local spots for a great time!

BYOHC: Bring Your Own Hot Cocoa ❤️

1. Vitruvian Lights – Addison

3966 Vitruvian Way

Addison, TX 75001

2. Christmas on the Square - Frisco

8843 Coleman Blvd

Frisco, TX 75034

3. Parade of Lights - Ft. Worth

777 Taylor St. #100

Forth Worth, TX 76102

A Southern Grace Thanksgiving


Southern Must Haves for Your Thanksgiving - Make some of the team's favorite dishes to celebrate with your friends & family this year!

(Credit goes to Basics with Babish)


Cut your onions into halves, then thinly slice with a mandolin. Soak onion strings in the buttermilk for ~15 minutes. Drain and coat in your flour mixture. Once the excess flour has been shaken off, fry in 300*F vegetable oil until golden brown (about 7-9 minutes). Once they have slightly cooled, season with a pinch of your salt!

Stem, crush, & chop all of your cremini mushrooms. Sautée in a sauce pan with the butter. Add in your flour to create a roux. Add in your crushed garlic, and simmer for another minute or so. ADDITIONAL STEP: Add your cognac to deglaze your pan (it should be said here that when I attempted this step, I about flambéed my eyebrows off). Pour in your chicken stock, heavy cream, and dash of soy sauce. Simmer until rich & thick.

Once you have your green beans trimmed of the ends, cut into 1" pieces. Par-boil the green beans and then chill in an ice bath; this will help them keep their structure and not go mushy once in the oven. Once you have strained your beans, add in your Cream of Mushroom Soup and about half of your french fried onions. Mix well and pour into a generously greased pan. Bake in the oven at 350* for 15-20 minutes, then, uncover and add the remaining onions. Bake for another 5 minutes to get the top layer nice and crisp.


Spray a 9 by 13 inch baking dish with cooking spray and set aside. Preheat your oven to 375 degrees. Melt the butter in a large frying pan. Add the onions, celery, and apples to the butter and season with salt and pepper. Sauté until the celery and onion are translucent, about five minutes. Mix in sage and thyme. Remove from the heat.

In a large bowl, coat the bread with the eggs. Mix in the veggie/butter mixture. Then mix in the parmesan cheese.

Pour the stuffing mixture into the greased pan, pouring the chicken stock over it. Cover the dish with aluminum foil and bake for 30 minutes. Remove the foil and continue baking for 25-30 minutes longer.


Preheat oven to 375°F. Grease a 2 or 2 1/2 quart casserole dish and set aside. Place the peeled & chopped sweet potatoes in a large pot, cover with water, and boil until tender (about 7 minutes, depending on the size). Drain and return to the pot. Add butter, milk, cinnamon, brown sugar and salt to the potatoes and mash until smooth. Use a hand mixer, if desired, to make them extra smooth. Taste the potatoes and add additional seasonings, if desired.

Transfer the mashed potatoes to the prepared casserole dish. Place in the oven until heated through (if they're warm it will only take a few minutes).

While the sweet potatoes are heating, prepare the topping. In a medium bowl, combine butter, brown sugar, flour, cinnamon, salt, and pecans. Stir until thoroughly combined.

Remove the sweet potatoes from the oven. Top with half the marshmallows, then sprinkle half the streusel over the marshmallows. Alternate with the remaining marshmallows and streusel. Place back into the oven for 8-15 minutes, until the topping is bubbly and brown (keep an eye on it so the marshmallows don't burn).

(Credit goes to Karo Syrup)


Add Karo syrup, sugar, butter, and vanilla extract together. Mix on medium speed until combined. Add in one egg at a time until completely mixed together. Slowly start to add your pecans in a little at a time. Tip: add a pinch of nutmeg for a touch of warm spice!

Roll out your pie crust (at room temperature) into a 9" round pie pan. Crimp edges into a decorative pattern. Add your pecan mixture into the pie dish and place in 350* oven for 55-70 minutes. Center of pie should reach 200*F, or when touched spring back to hold its shape.

Southern Grace files federal lawsuit against Makeup Junkie over claims that Makeup Junkie owned a patent

by Adeel Mitha

After repeated claims by Makeup Junkie Bags, LLC that Southern Grace Apparel, LLC’s product infringes alleged patent and trade dress rights of Makeup Junkie, Southern Grace filed suit on July 2, 2019 to seek a determination of whether Makeup Junkie even has any patent rights and a ruling that Southern Grace’s product do not infringe any of Makeup Junkie’s alleged rights. Southern Grace is also seeking damages from Makeup Junkie.

The lawsuit states:

Plaintiff Southern Grace Apparel, LLC (“Southern Grace”) files this Complaint against Defendant Makeup Junkie Bags, LLC (“Makeup Junkie” or “Defendant”) for false patent marking in violation of 35 U.S.C. § 292(a) and (b) and false advertising under 15 U.S.C. §1125(a) of the Lanham Act, as well as tortious interference with existing contract and business disparagement under Texas law. Southern Grace seeks actual, special, exemplary, and treble damages, injunctive relief, and its reasonable attorney’s fees and costs of suit from Makeup Junkie. In addition, Southern Grace seeks a declaration that its products do not infringe any patent or federal trademark or trade dress rights of Makeup Junkie.

Southern Grace intends to defend its rights vigorously in response to Makeup Junkie’s claims. Makeup Junkie’s current deadline to file an answer to the lawsuit is September 20, 2019. If you have received communications from Makeup Junkie regarding Southern Grace and you are willing to share those communications, please contact us.

You can read a copy of the Makeup Junkie lawsuit here:

​It’s Rodeo Season!


Yee-Haw! Our Southern wholesale customers know that January means rodeo season!

Shop the Rodeo Collection

We have a number of hot-selling wholesale styles perfectly suited to rodeo season. From tees to raglans to hats & jewelry, we have styles that are sure to please the most Western customers.

Shop the Rodeo Sweetheart Horseshoe Earrings

Our graphic tees are at the heart of every collection. From our classic lace-sleeve raglans to our new Southern patch graphic tees, our styles are sure to wow your customers. And our wholesale prices for the quality can’t be beat! Just add boots!

Shop the Country Girl Patch Tee